Our Design Process

A sketch becomes a dress in a year

Our factories are just half the story of how a garment is made. It takes one year from the time we first sketch a new dress in Byron Bay, to when the finished product arrives at your door.

All our collections are designed here in Byron Bay, Australia

We have an in-house design team including Isabella and her team of designers, pattern makers, textile designers, technical designers and production and development team, all working together to create Spell magic. Once a collection is designed we take it to our talented teams around the world for sampling and finally production.

A sketch becomes a dress in a year

Our factories are just half the story of how a garment is made. It takes one year from the time we first sketch a new dress in Byron Bay, to when the finished product arrives at your door.

A glimpse behind the scenes of bringing a Spell garment to life