Mission Statement

our commitment to ethical & fair trade

At Spell we are committed to ethical trade. We strive to continue to develop corporate responsibly. We integrate good corporate behaviour in all aspects of our operations, from our designers and pattern makers at our Byron Bay design studio, to our talented seamstresses in China, Bali, Peru and more recently, India. We don’t just consider financial results when measuring performance of the business; we constantly review social, environmental, and ethical indicators.

where our clothes are made

We invest an incredible amount of time in finding suppliers and factories around the world that share our responsibilities and values. We started using small, family run factories in Bali, and whilst we have expanded our production into other regions to allow a wider variety of skills, fabrics and technology, we still look for the same family run values when choosing our partners. We spend time at the factories and with our seamstresses to ensure that the environment is one that we can confidently and proudly state are happy and safe. The actual factory details/names/addresses remain intellectual property of Spell Designs Pty Ltd.

the future

In addition to what we are currently practicing, the team at Spell are currently working towards partnering with external ethical initiative companies and auditing bodies to enable us to provide our customers with coherent body of information that clearly outlines the expectations that we have from our factories, including meeting the requirements of a code of conduct, and factory auditing, to name just a few.

It is important to us that the information we are providing to our customers is transparent, honest, and clear, so we thank you for your patience whilst we roll out this program.

If you have any questions or concerns in the meantime, please do not hesitate to contact one of our Customer Service Angels who will be more than happy to discuss any questions you may have in more detail.


A Note from Lizzy

I remember the day I found our very first garment factory in Bali. It was my 2nd trip to the exotic little island and through a friend’s recommendation, I met with the owner of a production house. She was open and cheeky and we became fast friends. After a few hours talking fabrics and techniques (and her love of french seams) I knew that this open faced, honest woman would head our Balinese production. As Spell grew, so did her small team, each time we visited Bali her office was being expanded to allow for more space and more staff.

Her team was small and she treated them like family, we loved her transparency and generous spirit.

After 3 or 4 years in Bali we craved a wider choice of fabrics and techniques. As Spell grew, we lusted after the soft, gauzy cottons from India, the option to mill our originally designed lace in China, and the super soft fibres of Peruvian cotton.

We spent months searching for the right partners in China and India, focused on finding small factories who aligned with our values and broke the stigma attached to off-shore manufacturing. We are very proud that the factories we have partnered with employ exemplary ethical standards and treat their teams extremely well. But we know that on the road corporate responsibility it goes much further than the factory in which our garments are made. We are currently working on our entire supply chain. This is a work in progress that we are very passionate about and dedicated to bring full transparency to.

More than ever we have started to celebrate that Spell is proudly ‘slow fashion’ rather than ‘fast fashion’. We order small quantities even though they often sell out within days. We don’t put our collections on sale for over 6 months because we believe that our collections have longevity beyond the season in which they are released. We loath the fast-fashion churn and burn attitude, even implementing ‘Vintage Spell’ days within our office, encouraging our team to wear their old Spell garments in a celebration of reducing waste and walking lighter on our beloved earth.

We are not perfect. We know that the road to truly ethical and sustainable business is a long one, but we are walking it as best we can, excited to become part of the solution rather than part of the problem. We want to be transparent with our customers and share our journey with them, we encourage you to visit this page often; we’ll update it regularly with new instalments and initiatives as we roll them out. Thanks for joining us on this exciting journey.

xx Elizabeth Abegg