The Fairy Tale So Far

our story

- Isabella & Elizabeth -

Spell & The Gypsy Collective

is a modern-bohemian

fashion brand

The story began when two sisters joined each other in the idyllic beachside down of Byron Bay, Australia, to continue a journey they’d started together many moons ago, as children.

inspired by far-off places

vintage treasures and

childhood memories.

The sisters’ designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams.

Most of all, Spell’s flowing, feminine dresses, love of turquoise, florals and age-old-lace, whisper to the sisters’ own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are.

All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.

Catch Spell’s latest shoots, their inspiration, and what goes on behind the scenes on the Spell blog, and watch a film on the Spell story here. For PR related enquiries or a media pack please email Mel Carrero.